Brevia Media
Is Your Edmonton Business Website Getting Enough Visitors?
If you’re running a business in Edmonton and your website isn’t generating the traffic you expected, you’re not alone. Many local businesses invest in beautiful websites only to find themselves wondering why no one is visiting. The good news? With the right strategies, you can significantly increase your website traffic without breaking your marketing budget.
In this guide, we’ll explore 10 proven traffic-generation tactics specifically tailored for Edmonton businesses. These strategies have helped our clients increase their website visitors by an average of 157% within just three months.
1. Local SEO: Be Visible Where Edmonton Customers Are Searching
Local search engine optimization is the cornerstone of driving relevant traffic to your Edmonton business website. When potential customers search for services in Edmonton, you want to be at the top of those results.
Edmonton-Specific SEO Tactics:
Optimize for “Near Me” Searches: Edmonton residents frequently use “near me” searches when looking for local businesses. In fact, searches including the phrase “near me” have increased by 200% in the last two years in the Edmonton area. Ensure your website content includes neighborhood names and landmarks.
Target Edmonton Neighborhood Keywords: Don’t just target “Edmonton” as a keyword. Include specific neighborhoods relevant to your business location:
- Downtown Edmonton
- Old Strathcona
- West Edmonton
- Whyte Avenue area
- Ritchie Market area
- Oliver Square
Optimize Your Website for Local Intent: Create dedicated pages for each service you offer in specific Edmonton areas. For example, “Website Design Services in Downtown Edmonton” rather than just “Website Design.”
Local Success Story: One of our clients, an Edmonton home renovation company, saw a 92% increase in organic traffic after implementing neighborhood-specific service pages and optimizing for local search terms.
2. Content Marketing With an Edmonton Focus
Content that speaks directly to Edmonton business challenges and opportunities will attract more local visitors than generic content.
Edmonton-Focused Content Ideas:
Local Business Spotlights: Create content featuring other successful Edmonton businesses (non-competitors). This builds relationships and often results in them sharing your content with their audience.
Edmonton Business Guides: Create resources specific to doing business in Edmonton, such as “Guide to Business Licensing in Edmonton” or “Edmonton’s Business Development Resources.”
Seasonal Content: Edmonton’s distinct seasons affect business operations. Create content around winter business strategies, summer marketing opportunities, or seasonal events like K-Days or the Edmonton Folk Festival.
Edmonton Market Analysis: Publish yearly or quarterly reports on the Edmonton business climate. Include statistics, trends, and opportunities specific to your industry in the local market.
Content Implementation Tip: Create an editorial calendar that aligns with Edmonton’s business seasons and major events. Schedule content to publish 1-2 weeks before these events to capture search interest as it begins to rise.
3. Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) is often the first point of contact for Edmonton customers searching for services like yours.
Optimization Strategies:
Complete Profile Information: Ensure 100% profile completion with accurate business hours, services, and high-quality images of your Edmonton location and team.
Edmonton-Specific Business Categories: Select primary and secondary business categories that match what Edmonton customers are searching for. Review competitors’ categories for insights.
Local Photos That Convert: Businesses with more than 100 images on their Google Business Profile get 520% more calls than the average business. Include photos of:
- Your team at Edmonton landmarks
- Your office or store interior and exterior
- Team members working with clients
- Before and after examples of your work
Edmonton-Focused Google Posts: Create weekly Google Posts highlighting Edmonton-specific promotions, events, or news related to your business.
Review Generation Strategy: Develop a systematic approach to gathering Google reviews from satisfied Edmonton clients. Respond to all reviews, positive and negative, with location-specific information when relevant.
4. Edmonton-Specific Social Media Strategy
Social media platforms offer excellent opportunities to drive targeted Edmonton traffic to your website.
Platform-Specific Edmonton Strategies:
Instagram Location Tagging: Tag Edmonton locations in your Instagram posts to appear in location searches. Feature local landmarks, events, and community activities related to your business.
Facebook Groups: Join and actively participate in Edmonton business and community Facebook groups. Share valuable insights (not promotional content) to establish your expertise and drive profile visits.
Edmonton Hashtag Strategy: Research and use Edmonton-specific hashtags on all platforms. Some effective ones include:
- #yegbusiness
- #edmontonforyou
- #exploreedmonton
- #yeglocal
- #edmontonsupportslocal
LinkedIn Local Business Networking: Connect with other Edmonton business professionals and share content specifically addressing Edmonton business challenges.
Social Media Implementation Tip: Create a social media calendar that includes at least 3 Edmonton-specific posts per week. These could highlight local events, feature client success stories, or address challenges specific to the local market.
5. Local Link Building Tactics
Quality backlinks from other Edmonton websites significantly boost your local search rankings.
Edmonton Link Building Strategies:
Local Business Associations: Join Edmonton Chamber of Commerce, Business Improvement Areas (BIAs), or industry associations to get listed on their member directories.
Local Media Coverage: Create newsworthy content or events that local Edmonton media might cover. Outlets like Edmonton Journal, CBC Edmonton, and CTV Edmonton provide valuable backlinks.
Edmonton Business Directories: Ensure consistent listings on Edmonton-specific directories:
- Edmonton.ca business directory
- YellowPages Edmonton
- Yelp Edmonton
- Edmonton Tourism partners
Cross-Promotion with Complementary Businesses: Partner with non-competing Edmonton businesses for cross-promotion. For example, a web design company might partner with a local photography studio for client referrals and website links.
Link Building Success Metric: One Edmonton restaurant client increased their website traffic by 68% after implementing a local link-building strategy focused on food bloggers and community event sites.
6. Email Marketing to Drive Repeat Traffic
Email remains one of the most effective ways to drive consistent traffic to your website.
Edmonton-Focused Email Strategies:
Segmented Local Campaigns: Segment your email list by Edmonton neighborhoods to send location-specific offers and information.
Local Event Notifications: Create email campaigns around Edmonton events relevant to your business. For example, a retail store might create a special Ice on Whyte Festival promotion.
Edmonton Business Newsletter: Create a regular newsletter with Edmonton business insights, local success stories, and useful resources that drive recipients back to your website for more information.
Email Automation Based on Local Behavior: Set up automated email sequences triggered by interaction with Edmonton-specific content on your website.
Email Marketing Tip: Include at least one Edmonton-specific element in every email campaign, even if it’s just mentioning a local event or news item relevant to your industry.
7. Paid Search Advertising for Immediate Results
While organic strategies take time, paid search can drive immediate Edmonton traffic to your website.
Edmonton PPC Strategies:
Geo-Targeted Ad Campaigns: Create Edmonton-specific ad campaigns with radius targeting around your business location or key Edmonton neighborhoods.
Local Keyword Bidding Strategy: Bid on Edmonton-specific long-tail keywords that have lower competition but high intent:
- “digital marketing agency near Whyte Ave”
- “website design West Edmonton”
- “Edmonton SEO specialist downtown”
Ad Extensions for Local Relevance: Utilize location extensions, call extensions, and site link extensions to improve ad visibility and relevance for Edmonton searches.
Local Ad Scheduling: Analyze when Edmonton customers are most likely to search for your services and adjust your ad schedule accordingly.
PPC Case Study: An Edmonton legal firm generated a 320% return on ad spend by focusing exclusively on Edmonton-specific keywords rather than competing for broader provincial or national terms.
8. Event and Community Marketing
In-person events and community involvement create multiple touchpoints that drive traffic to your website.
Edmonton Event Strategies:
Host Educational Workshops: Organize free workshops for Edmonton businesses related to your area of expertise. Promote these events on your website with dedicated landing pages.
Participate in Edmonton Business Events: Maintain visibility at events like Edmonton Small Business Week, TEC Edmonton events, or industry-specific conferences.
Community Sponsorships: Sponsor local Edmonton sports teams, charity events, or community initiatives. Ensure your website is prominently featured in all sponsorship materials.
Create Event-Specific Landing Pages: For every event you participate in, create a dedicated landing page with relevant information and a special offer for attendees.
Event Marketing Measurement: Track website visits using UTM parameters for each event to measure which community activities drive the most valuable traffic.
9. Video Content Strategy
Video content significantly increases engagement and time spent on your website, which positively impacts your search rankings.
Edmonton Video Content Ideas:
Edmonton Business Success Stories: Create video case studies featuring Edmonton clients and their success stories.
Local Industry Insights: Record short video interviews with Edmonton business leaders discussing industry trends and challenges.
Behind-the-Scenes at Edmonton Businesses: Create a series showcasing your team working with Edmonton clients or at local events.
Edmonton Location Tours: If you have a physical location, create a virtual tour highlighting your Edmonton office or store.
Video Optimization Tip: Host videos on your website with Edmonton-specific schema markup, then share shorter versions on social media platforms with links back to the full content on your site.
10. Technical Website Improvements for Better Rankings
Technical SEO improvements ensure search engines can properly index your site and that visitors have a seamless experience.
Technical SEO Priorities:
Mobile Optimization: With 72% of Edmonton web searches occurring on mobile devices, ensure your site is fully mobile-responsive.
Page Speed Improvements: Edmonton users abandon websites that take longer than 3 seconds to load. Optimize images, leverage browser caching, and minimize code to improve load times.
Local Schema Markup: Implement LocalBusiness schema markup with your Edmonton address, phone number, and business hours to improve local search visibility.
Edmonton Focused Information Architecture: Structure your website to highlight Edmonton-specific services or products, with clear navigation paths for local visitors.
Technical Improvement Case Study: After implementing these technical improvements, an Edmonton accountancy firm saw their bounce rate decrease by 42% and their average session duration increase by 2.5 minutes.
Next Steps: Implementing Your Traffic Strategy
Driving traffic to your Edmonton business website requires a combination of these strategies implemented consistently over time. Here’s how to get started:
- Audit Your Current Traffic: Identify your current traffic sources and set baseline metrics.
- Choose Three Strategies: Select the three strategies from this list that best align with your business goals and resources.
- Create an Implementation Timeline: Develop a 90-day plan with specific actions and responsibilities.
- Measure and Adjust: Track your results weekly and adjust your approach based on what’s working.
Need Help Driving Traffic to Your Edmonton Business Website?
Our Brevia Media team specializes in developing customized traffic generation strategies for local businesses. We’ve helped dozens of Edmonton companies increase their website traffic by an average of 157% within three months.
Ready to see similar results for your business? Contact us today for a free Edmonton website traffic analysis. We’ll identify your biggest opportunities for traffic growth and recommend a tailored strategy for your business.
[Contact Brevia Media for Your Free Traffic Analysis] Phone: +1 587-778-9535 Email: contact@breviamedia.com
Frequently Asked Questions About Edmonton Website Traffic
How long does it take to see traffic increases for an Edmonton business website?
With a comprehensive strategy, most Edmonton businesses begin seeing traffic improvements within 30-45 days. Significant results typically appear after 90 days of consistent implementation, with organic search traffic continuing to grow over 6-12 months.
Which traffic source is most valuable for Edmonton businesses?
While this varies by industry, our data shows that for most Edmonton service businesses, organic search traffic delivers the highest conversion rates, with local Google Business Profile visitors being the most likely to make contact.
How much should an Edmonton business invest in traffic generation?
Most successful Edmonton small to medium businesses allocate 7-12% of their revenue to marketing, with approximately 30-40% of that budget dedicated to website traffic generation strategies.
Can social media drive significant traffic for Edmonton businesses?
Yes, but platform selection is crucial. Our research shows that for B2B Edmonton businesses, LinkedIn drives the highest quality traffic, while for B2C businesses, Instagram and Facebook deliver better results, particularly when using Edmonton-specific hashtags and location tags.
How does website design impact traffic for Edmonton businesses?
Website design significantly affects both traffic acquisition and retention. Edmonton businesses with modern, mobile-responsive websites experience 37% lower bounce rates and 28% higher return visitor rates than those with outdated designs.
